Still photography from Sosegá, an audiovisual piece produced by Cervezas Alhambra and directed by Little Spain that explores the connection between flamenco, the land, and the art of living without haste.

As a tribute to the brand’s 100-year history and its hometown of Granada, Cervezas Alhambra is promoting the creation of a new flamenco style called “Sosegá” in this campaign. To this end, the brand brought together an exceptional cast of artists and musicians from different generations, including Carmen Linares, Kiki Morente, Arcángel, Saúl Quirós, Antonio Cortés, David de Jacoba, Diego del Morao, José Maya, and Dani de Morón, among many others.

Sosegá goes beyond the musical. Sosegá is a concept, an invitation to prolong the present moment and experience it from a place of calm. It’s a tribute to pause.

Water appears as the piece’s main symbol and guiding thread, referencing the essence of Granada and its slow pace, intimately connected to the project’s philosophy. The documentary combines images of fountains, caves, plazas, and sunsets that contribute to creating an aesthetic of calm, fluidity, and reflection.

Through formal games and special attention to the environment, the photographic series reflects the spirit of the campaign: the connection with the land, music, and Andalusian cultural tradition.

This commission focuses on capturing the essence of the intangible: the gestures, the silences, the moments of waiting and connection that occur off-camera.

Watch Sosegá – Cervezas Alhambra