This project arises from a collaboration with OD Hotels with the idea of transferring their way of understanding tourism: a way of inhabiting places with respect, closeness and integration with local life.
OD Hotels
THE NEIGHBORMOOD
- Photography and Video direction Victoria Gee
- Production Volcánica
- Creative Direction Fenomenal
- Photography Direction Carlos Cuenca
- Photo Assist Majo Valido
The proposal consisted of observing and documenting the daily life of the neighborhoods surrounding OD in Madrid, Barcelona, Seville and Ibiza, focusing on what shapes each environment: daily habits, local businesses and the people who sustain its identity.
Far from a conventional tourist perspective, the commission is approached from a documentary standpoint, attentive to the real rhythms and the small scenes that build the social fabric of the neighborhoods.
An observation that seeks to reveal the possible coexistence between visitor and territory without altering its essence and identity.
A portrait of each place through its people, its spaces, and its objects.
Traditional trades and local businesses have also been a fundamental pillar in this project as they contribute to enriching the social fabric of each neighborhood.
An invitation to travel without imposing, to look before occupying, and to be part of without blurring what was already there.